Colin's Journal: A place for thoughts about politics, software, and daily life.
It seems that BitTorrent is finally getting some mainstream press, inevitably because of it’s use to download material that’s under copyright. The BBC has an article describing how that latest episodes of US TV shows are being made available for download.
The two take away points from this article seem to be that the “problem” is at this point rather small (not many people doing it), and also hard to disrupt. I’m sure that TV companies will try to shut down sites assisting in the distribution of TV shows in this fashion despite the difficulties of doing so. Other actions that they are less likely to take, but which might also have an impact:
If downloading TV shows becomes really popular it could even become just another channel of distribution. If it’s easy to find an official version (with adverts) most people are not going to bother hunting down a hard to find version which has had the adverts stripped out. Bandwidth costs can be contained through the use of the peer-to-peer network, although multiple versions would have to be provided so that the advertising is targeted to the correct audience.
I suspect the biggest challenge would be that people can skip through the adverts, which reduces the amount of income derived from them. If they are kept short enough however it might work, it takes time to skip ahead and then backtrack to the point where the advert finishes and the show resumes…
Email: colin at owlfish.com